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[ Client ]
Alfa Romeo

[ Description ]
How do you build excitement for the launch of a car that's so classified, you’re not allowed to show it? This was the challenge facing Alfa Romeo Australia when promoting a new supercar, due to be revealed 14,373km away in Milan, Italy (via live stream). Speculation about the design was high, but with every detail top secret, we needed to get creative.
[ Media ]
Social / UGC / OOH
ALFA AI
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